Team Sports A Popular Form Of Exercise As Well As An...

Team sports are a popular form of exercise as well as an entertainment venue for spectators. The popularity of team sports has created a marketing venue to reach consumers that desire to feel connected to the sport even if they are not participants in the actual play of the sport. Subcultures that relate to team sports can come in the form of those groups of individuals that play the sport and those groups of individuals that are spectators of the sport. The need for affiliation that is described in McClelland’s theory of needs, developed by David McClelland, is defined as the desire for friendly and close interpersonal relationships and the need to be in the company of others. This desire for affiliation with other like-minded†¦show more content†¦Sports fans across the globe don team sports apparel and merchandise before, during, and after the game in ritualistic activities such as pep rallies, tailgating, attendance, and celebration. The practice of sports teams d ressing in uniforms that were used from a previous time period is a display of nostalgia that has been commonly referred to as retro, old school, and throwback. Turn Back the Clock days have been huge successes in professional sports as fans are treated to teams dressed in uniforms of times past that represent victorious eras from the team’s history. The popularity of the event spurred regular use of the retro uniforms that are worn on special occasions and milestone dates of the teams wearing them to honor the rich history of the team or the city. The word â€Å"nostalgia† is derived from the Greek words â€Å"nostos† meaning to â€Å"return home or to one’s native land† and â€Å"algos† referring to â€Å"pain, suffering, or grief†. Nostalgia is evoked when consumers reminisce about their past social identity. Both tangible and intangible stimuli can evoke nostalgia and have the capability to influence consumer behavior such as purc hasing nostalgic products. Nostalgic thoughts can typically be generated from a personally remembered past (personal nostalgia) or from a time frame in history that the consumer had no connection with (historical/communalShow MoreRelatedSummer Olymoics23416 Words   |  94 Pagesversion for the 2012 Summer Paralympics. For more details, see section Logo below. | Host city | London, United Kingdom | Motto | Inspire a Generation | Nations participating | 204 | Athletes participating | 10,820 | Events | 302 in 26 sports | Opening ceremony | 27 July | Closing ceremony | 12 August | Officially opened by | Queen Elizabeth II | Athlete s Oath | Sarah Stevenson | Judge s Oath | Mik Basi | Coach s Oath | Eric Farrell | Olympic Torch | * Callum AirlieRead MoreSpeech to Inform8146 Words   |  33 Pagesand Poland were named co-hosts for Euro 2012 tournament. This joint bid, taking into account Ukraines tough economic condition and administration problems, has become a headache for UEFA President Michel Platini. The matches will be staged at eight venues, divided between the co-host countries. Ukraine is behind the schedule, having problems with modernization of airports, roads, and rail networks. As a co-host country, Poland seems to be doing better than Ukraine. Yet, it also has lots of problemsRead MoreUAE Consumer Lifestyle Analysis42818 Words   |  172 Pages2005-2009 49 Table 56 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009 49 Table 57 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020 50 Health and Wellness 50 Healthcare 50 Health and Well-being 51 Sport and Fitness 52 Nutrition 53 Home Medication and Vitamins 53 Table 58 Health Expenditure: 2005-2009 54 Table 59 Healthy Life Expectancy at Birth: 2005-2009 54 Table 60 Obese and Overweight Population: 2005-2009 54 Table 61 Consumer ExpenditureRead MoreProject Mgmt296381 Words   |  1186 PagesLeadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure [9.1.3] 9.1.1 Organization charts 1.4.4 Project offices Chapter 4 9.2 Building the team (.1.3) [3.5.3] [App G.2 Building teams] 9.4 Managing the team 9.3.2 Team building activities 9.2.4 Virtual teams 9.3.3.1 Team performance [9.4.2.2] 9.4.2.3 Conflict management 9.3.2.6 Recognition and awards Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesprinted on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization